Branding isn't just a logo.
The personality that permeates a product, a service, a place, a person - that's a brand.
Brand expression is the manifestation of the idea. This is what we mean when we say, "That shirt is you."
Naming, design, logos, colors, language, ways of doing business - these are all brand expressions, ways of positioning an entity in a marketplace.
Please download the Branding Case Study to see my work for Sun Microsystems and Blue Shield of California.
