Advertising online can be a moneypit - or a profit center.
With effective keywords, effective ads, and effective landing pages, Adwords, Bing, and Yahoo advertising campaigns cost effectively generate leads, and they can also cause brand awareness with visual ads.
View Through tracking on Google adwords allows us to track who has seen an ad, and later visits a site, proving awareness has been generated.
Careful campaign management can also drive down the cost.
Click here to see The Three Month Arc of an SEM Revamp
Run 1 Million impressions of this ad, and clicks will continue to matter, but so will the awareness that Hilton can improve your golf game.